“I believe that the glaring sameness of the so-called ‘enthusiast’ car mags is still there and it’s still highly annoying. And there’s no denying that the days for the hard-copy print mags are severely numbered, and when […]
Indie Auto is now updating its front page weekly rather than monthly. This is less of a change than you might think. We had already been producing enough content to fill a weekly front page. […]
“I would like to see the end of usurious financing in the auto industry. I know, good luck with that. Every time this business faces a crisis, the auto manufacturers somehow deem that the return of […]
“But the largest and certainly most demonstrable lemminglike behavior in this business is model proliferation. It’s loosely based on the philosophy that if a car company utilizes its vehicle architectures efficiently to create more models, […]
In his rousing introduction to Auto Extremist’s annual “Brand Image Meter,” Peter DeLorenzo (2018) argues that “image wrangling is now the Number 1 priority in this business.” The reason is that a “democratization of technology […]
Publisher Peter DeLorenzo paints the automotive world in jarring whites and blacks — often with over-the-top rhetoric. He can be old school in his views but is endearing in an important way: DeLorenzo is an impassioned “car […]
“It’s not just a plague; it’s standard operating procedure, something that permeates car company marketing enclaves all over the world. I am convinced that there is a secret automotive marketing boot camp buried underground somewhere (perhaps […]
Keith Crain is the closest thing the American auto industry has to a minister of groupthink, so it is worth noting when the editor-in-chief of Automotive News furrows his brow. In a late-December column he criticized […]
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