“(O)ur individual and collective experiences with cars and being on the road are seared in our memories and are irreplaceable. Where we’ve been has everything to do with who we are. This nation was transformed […]
If Matt Posky had been a journalist at the dawn of the 20th Century, I could see him raging against the horseless carriage. He might list its deficiencies, particularly when powered by one of those […]
Infiniti’s new design direction has a “good news and bad news” quality. The good news is that the dog-leg rear pillar is being retired. Automotive News reporter Hans Greimel (2020) recently wrote that the reason […]
“I believe that the glaring sameness of the so-called ‘enthusiast’ car mags is still there and it’s still highly annoying. And there’s no denying that the days for the hard-copy print mags are severely numbered, and when […]
Indie Auto is now updating its front page weekly rather than monthly. This is less of a change than you might think. We had already been producing enough content to fill a weekly front page. […]
“I would like to see the end of usurious financing in the auto industry. I know, good luck with that. Every time this business faces a crisis, the auto manufacturers somehow deem that the return of […]
“But the largest and certainly most demonstrable lemminglike behavior in this business is model proliferation. It’s loosely based on the philosophy that if a car company utilizes its vehicle architectures efficiently to create more models, […]
In his rousing introduction to Auto Extremist’s annual “Brand Image Meter,” Peter DeLorenzo (2018) argues that “image wrangling is now the Number 1 priority in this business.” The reason is that a “democratization of technology […]
Publisher Peter DeLorenzo paints the automotive world in jarring whites and blacks — often with over-the-top rhetoric. He can be old school in his views but is endearing in an important way: DeLorenzo is an impassioned “car […]
“It’s not just a plague; it’s standard operating procedure, something that permeates car company marketing enclaves all over the world. I am convinced that there is a secret automotive marketing boot camp buried underground somewhere (perhaps […]
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