When I started reading Automotive News in the mid-70s, one thing that struck me was how few women were in leadership positions. Only one or two would be listed on two-page displays of industry “all […]
A notable exception to the automotive media’s lack of attention to climate change was a package of stories Automotive News published in 2007. No, not last month or last year — a decade ago. Let’s […]
How Stuff Works recently advertised a quiz about vehicles from the 1970s (Tyler, 2018). The promo stated that “no one is getting a perfect score . . . and it’s driving the Internet crazy!” I […]
Sometimes harried automotive writers have to scratch the outer reaches of their creativity to come up with an engaging story angle. As a case in point, consider Matt Posky’s (2018) take on Nissan’s production of […]
Keith Crain sounds sad. The editor-in-chief of Automotive News predicts that governments will “do their best to try to ban any vehicles that have even the slightest hint of performance using conventional fuels such as gasoline” (Crain, […]
This nonprofit organization has been collecting and posting on its website brochures, advertisements, technical information and public relations materials since 2010. The range of materials for American cars is less comprehensive than the Old Car […]
Curbside Classic is a fascinating case study of the difficulties of sustaining a financially viable independent media outlet. For example, last year Niedermeyer announced that ad revenue was down 15-20 percent because of increased use of […]
One low-cost way for an auto media outlet to post a 24/7 flow of content is to draw upon old car ads. This is business as usual for the The Daily Drive and its sibling, […]
“It took a while for consumer preferences to drift towards crossovers and it will take a while to bring them back to normal. But if climate science has taught us anything, it’s that the cumulative […]
Stories about the death of long-time automotive journalist Brock Yates quite rightly emphasized his most popular exploits. For example, his creation of the Cannonball Baker Sea-to-Shining-Sea Memorial Trophy Dash illustrated Yates’ flare for publicity stunts at […]
Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved