Volkswagen has received a good response to the ad it ran during the Superbowl last weekend. Titled “An American Love Story,” the 60-second ad and an extended version attempt to cultivate nostalgia for the brand’s […]
(UPDATED FROM 8/21/2020) Peter DeLorenzo (2018) has argued that brand management “is now the Number 1 priority in this business.” The reason is that a “democratization of technology and luxury” has leveled the playing field. […]
I subscribed to Motor Trend back in the day and still vaguely remembered Eric Dahlquist’s article about the 1970 Ford Maverick. So when I came across his story in the Automotive History Preservation Society’s library […]
(EXPANDED FROM 10/30/2020) When Road & Track decided to go after Ralph Nader in 1972, the magazine took unusual measures. Even before an “evaluation” of a Nader report hit the newsstands, Road & Track held […]
(EXPANDED FROM 3/1/2020) Once upon a time a Truth About Cars commentator lauded the simplicity of the then-new Jeep Renegade. “Well, I for one am yearning for a simpler time, and this vehicle suggests that,” […]
It’s an old trick in the U.S. auto industry to blame consumers for bad corporate behavior. Automotive News (2022) recently lent a helping hand by playing the victim card to justify the lack of improvement […]
Our discussion about the Volkswagen Scirocco (go here) got me to thinking about my car design biases. Two of them heavily influence how I write about automotive history: My harshest criticisms have been leveled at […]
The Volkswagen Beetle was a hot commodity in 1959, but it was unknown how the car would hold up against the Big Three’s armada of new compacts in 1960. This led Road & Track magazine […]
(UPDATED 3/20/2023) Back in 1963, advertising executive Fred Manley presented a slide show parody about how to improve Volkswagen’s legendary “Think small” ad. The “best practices” he presented look hilariously misguided when applied to this […]
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