This month’s lead story essentially explores the question: How come AMC died when it had such terrific designers? A related story offers commentary on a 2011 film about Fred Hudson, who was the chief exterior […]
In his rousing introduction to Auto Extremist’s annual “Brand Image Meter,” Peter DeLorenzo (2018) argues that “image wrangling is now the Number 1 priority in this business.” The reason is that a “democratization of technology […]
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