The Volkswagen Beetle was a hot commodity in 1959, but it was unknown how the car would hold up against the Big Three’s armada of new compacts in 1960. This led Road & Track magazine […]
The above image apparently shows an early design proposal by Brooks Stevens for a reskinned AMC Ambassador planned for 1972-73. The design has a resemblance to mockups pictured in a Patrick Foster (2013) book. These […]
“What distressed most of us was that we could never be identified as just designers. We were always the ‘la femmes,’ or we were the female designers, and that — we were designers, and men […]
(EXPANDED FROM 12/18/2020) The 1956 Packard Executive has received a recent boomlet of attention by automotive historians. In a Hemmings Classic Car column, Patrick Foster (2021) suggested that this model could have “saved Packard” if […]
George Denzinger recently wrote a lengthy — and quite nuanced — comment that I would like to highlight on the front page as a letter to the editor. His missive was in response to the […]
“Our mission with Ben Mills [division general manager] and Will Scott [division plant planner] was to develop a 1958 Lincoln. Then, in that era, bigger is better, longer is better, wider is better, shock the […]
DECG50 has weighed in with an additional round of thoughtful analysis about product proliferation at General Motors in response to these (go here and here) posts. Steve, thanks for furthering the discussion and for the […]
In our discussion about market segmentation, DECG50 asked an insightful question: Would General Motors have been more disciplined if Alfred Sloan still headed the automaker in the 1960s? “From what I understand, Sloan viewed GM […]
(UPDATED 3/20/2023) Back in 1963, advertising executive Fred Manley presented a slide show parody about how to improve Volkswagen’s legendary “Think small” ad. The “best practices” he presented look hilariously misguided when applied to this […]
(UPDATED FROM 10/9/2020) Did Ford deviate too much from the original Ford Mustang’s size before finally getting it right once again in 2005? That year was pivotal because it was the first time in a quarter […]
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