Our Sponsors
Chevrolet
Links
Popular Science pans premium cars for cost cutting and impractical styling
Popular Science’s Jan P. Norbye and Jim Dunne criticized the quality and practicality of four 1972 premium-priced big cars. They road tested the Buick LeSabre, Chrysler Newport Royal, Mercury Monterey and Oldsmobile Delta 88. “It’s […]
History
1969-77 Plymouth: Fuselage wasn’t so bad compared to anti-fuselage
(EXPANDED FROM 5/13/2022) Ponderous styling of the so-called “fuselage” Plymouths has been pointed to as the biggest reason why sales were smaller than the well-regarded platform it replaced (e.g., auto editors of Consumer Guide, 2022). Output for […]
Data Dive
The 1965-73 Ford LTD may not have impacted Mercury very much
(EXPANDED FROM 1/28/2022) Indie Auto commentator Geeber recently discussed how premium-priced big cars did better than their lower-priced brethren as the 1970s progressed. His comment, which is worth reading in full (go here), spurred me […]
Links
Car Life tries not to yawn when road testing the 1964 Chevrolet Chevelle
Car Life wasn’t hugely excited about the 1964 Chevrolet Chevelle. Even so, the magazine tried to present the new nameplate in a positive light: “At this writing, Chevelle accounts for 18% of Chevrolet sales and […]
Media Analysis
Collectible Automobile’s take on the decline of big cars gets partway there
Collectible Automobile’s June 2024 issue does an unusually good job of discussing why low-priced big cars took a nosedive in sales during 1970-74. However, the magazine’s article by Sam Fiorani (2024) didn’t say much about […]
Links
Car and Driver gives Roy D. Chapin royal treatment in 1970 AMC Hornet story
Car and Driver under David E. Davis gave the royal treatment to American Motors’ head Roy D. Chapin Jr. A case in point was a story about the 1970 AMC Hornet, which treated Chapin’s marketing […]
History
1954 Chevrolet was beginning of the end for GM’s brand hierarchy
(EXPANDED FROM 2/25/2022) The 1954 Chevrolet’s greatest claim to fame — or, more accurately, infamy — was contributing to the demise of independent automakers by engaging Ford in a brutal price war. Less discussed is […]
Data Dive
Bigger didn’t prove to be better for General Motors in late-70s and 80s
(EXPANDED FROM 12/30/2022) A few years ago we had a debate in a comment thread about the importance of scale in the U.S. auto industry (go here). I thought I would add another layer to […]
Design Notes
1956 Ford Country Sedan wagon: The once and future Explorer
(EXPANDED FROM 1/25/2022) Nineteen-fifty-six was a pivotal year for Ford station wagons. This was essentially the last time that the brand would offer an old-fashioned, utilitarian wagon for more than three decades. When the Ford […]