A Chevrolet Vega fan — let’s call him RS — just submitted two comments about the post, “Why the Chevrolet Vega turned out the way that it did.” One of RS’s comments was in ALL […]
Dean’s Garage has a new post that displays a variety of Virgil Exner’s concept cars (Exner, 2022). The design I am most drawn to is the 1955-56 DeSoto Flight Sweep I and II. These are […]
(EXPANDED FROM 1/1/2020) The Studebaker Avanti is arguably one of the most important American automotive designs of the 1960s. It has quite rightly been described by historian Patrick Foster as “one of the most beautiful automobiles […]
“The K-Car program proposed a common body and chassis for all the GM cars in the intermediate and compact car classes. On the Chevrolet lines alone this meant building the Chevelle, Camaro and Nova, which […]
“What distressed most of us was that we could never be identified as just designers. We were always the ‘la femmes,’ or we were the female designers, and that — we were designers, and men […]
In our discussion about market segmentation, DECG50 asked an insightful question: Would General Motors have been more disciplined if Alfred Sloan still headed the automaker in the 1960s? “From what I understand, Sloan viewed GM […]
(UPDATED 3/20/2023) Back in 1963, advertising executive Fred Manley presented a slide show parody about how to improve Volkswagen’s legendary “Think small” ad. The “best practices” he presented look hilariously misguided when applied to this […]
(UPDATED FROM 10/9/2020) Did Ford deviate too much from the original Ford Mustang’s size before finally getting it right once again in 2005? That year was pivotal because it was the first time in a quarter […]
(UPDATED FROM 2/1/2020) Brooks Stevens’s proposed redesign of the Studebaker Lark four-door sedan came off pretty weird. That’s too bad, because the concept car could have been a baby 1961-63 Lincoln Continental. The proposed design […]
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