The 1965 Newport is an important car for Chrysler because it propelled the brand to record-breaking sales. That, in turn, made Chrysler a force to be reckoned with in the premium-priced, big-car field for the […]
(EXPANDED FROM 8/28/2020) The 1962-64 Plymouth is one of the most prescient U.S. cars of the 1960s. Aside from the 1953 Plymouth, the 1962 redesign represented the first serious effort by a Big Three automaker […]
(UPDATED FROM 12/26/2020) General Motors had one of those “be careful what you ask for” problems. In 1962 the automaker captured three-fourths of the premium-priced, big-car market. This was a key reason why GM sold […]
Car buff magazine writers didn’t know it at the time, but the new-for-1967 Imperial would be Chrysler’s last big push in the luxury-car field. Although the brand lost its exclusive platform — just like Lincoln […]
(EXPANDED FROM 12/17/2021) At least on paper, the VIP luxury series suggested that Plymouth was keeping up with the Chevrolet Caprice and Ford LTD in the late-60s. However, the car’s terrible sales suggest that something […]
Jim Dunne predicted in the January 1977 issue of Popular Science that the compact platform used for the Plymouth Volare and Dodge Aspen would be stretched for the Chrysler Corporation’s next-generation big cars: “At least […]
Mercury’s Colony Park never got a huge amount of attention, but it generated steadily increasing sales throughout the second half of the 1960s. For example, in 1966 almost 19,000 of the top-of-line Mercury wagons were […]
Paul Niedermeyer (2021) has called the 1965 Chrysler New Yorker “the last great Chrysler.” He argued that this particular vintage “represents a pinnacle: never again would the New Yorker attain this degree of success, prestige […]
While the 1961 Chrysler was hardly a stylistic masterpiece, it strikes me as being the least weird of the automaker’s lineup in that model year. The Plymouth suffered from a bizarre shark-faced fascia, the Imperial’s […]
George Denzinger took the time to write a lengthy and thoughtful response to our story, “1971-74 Dodge Charger: Making the most of a questionable idea,” so I am elevating it to the front page as […]
Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved