Corporate culture Archives

Ford got crushed in 1960s mid-sized field despite early entrance

March 31, 2023 Steve 8

(EXPANDED FROM 2/12/2021) One of the most interesting aspects of the 1960s was the cat-and-mouse game the Ford Motor Company played with General Motors. Ford quite rightly adopted a new approach after its disastrous expansion […]

‘Detroit Mind’ led to collapse of U.S. automakers

April 27, 2022 Steve 56

(EXPANDED FROM 9/18/2020) “Detroit Mind” is the label Brock Yates gave to the worldview of U.S. automakers from the 1950s into the 1980s. This was epitomized by a focus on cars that were “too large, […]