Custom 880 Archives - Indie Auto

1962-64 Plymouth: The odd case of prescience interruptus

August 25, 2023 Steve 9

(EXPANDED FROM 8/28/2020) The 1962-64 Plymouth is one of the most prescient U.S. cars of the 1960s. Aside from the 1953 Plymouth, the 1962 redesign represented the first serious effort by a Big Three automaker […]

GM premium brands targeted different buyers in late-60s

1965-68 GM big cars: The end of different strokes

July 21, 2023 Steve 12

(UPDATED FROM 12/26/2020) General Motors had one of those “be careful what you ask for” problems. In 1962 the automaker captured three-fourths of the premium-priced, big-car market. This was a key reason why GM sold […]