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Design excesses
Design Notes
1958 Imperial: Virgil Exner’s best shot at Cadillac
The 1958 Imperial has received little attention by automotive historians even though it arguably represented the brand at its peak. Never again would Chrysler’s luxury car offer so many field-leading product innovations. And while the […]
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Links
Knudsen’s favored 1972 Mark IV design borrowed from the Eldorado
Dean’s Garage recently posted a fascinating story about the battle over the 1972 Lincoln Continental Mark IV’s styling. Jim and Cheryl Farrell (2022) describe how a design proposal championed by Ford President Semon “Bunkie” Knudsen […]
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Design Notes
1967-73 Mercury Cougar: A classic goes to hell
UPDATED FROM 7/9/2021) The 1967-73 Mercury Cougar is a tragic story of a classic design going to hell. The first-generation models, which were produced from 1967-68, were among the best-looking pony cars of the late-60s. […]
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Quotes
Eugene Bordinat: Robert McNamara was too logical
“[P]robably the guy that was most admired [by Ford Motor Company executive Lewis Crusoe] was [Robert] McNamara. He was a very concise speaker, he was a logician and prided himself that he was. He knew how […]
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