
Design excesses


Knudsen’s favored 1972 Mark IV design borrowed from the Eldorado
Dean’s Garage recently posted a fascinating story about the battle over the 1972 Lincoln Continental Mark IV’s styling. Jim and Cheryl Farrell (2022) describe how a design proposal championed by Ford President Semon “Bunkie” Knudsen […]


1967-73 Mercury Cougar: A classic goes to hell
UPDATED FROM 7/9/2021) The 1967-73 Mercury Cougar is a tragic story of a classic design going to hell. The first-generation models, which were produced from 1967-68, were among the best-looking pony cars of the late-60s. […]


Eugene Bordinat: Robert McNamara was too logical
“[P]robably the guy that was most admired [by Ford Motor Company executive Lewis Crusoe] was [Robert] McNamara. He was a very concise speaker, he was a logician and prided himself that he was. He knew how […]



Hotcars.com calls the 1958 Studebaker President ‘ahead of its time’
Hotcars.com writer Eugenia Akhim (2022) linked to an Indie Auto article to cite the viewpoint that the 1958 Studebaker “was one of the ugliest cars to come out of the 1950s.” That’s not exactly what […]

David Burrell’s take on the downsized 1962 Dodge and Plymouth gets partway there
David Burrell of Retroautos has written one of the better overviews of the downsized 1962 Dodge and Plymouth, but he also displays some of the genre’s limitations. Unlike some other historical accounts, Burrell questioned the […]