(UPDATED FROM 6/26/2020) The Saab 99/900 proved to be the box that crushed the tiny Swedish carmaker. I grant you that this platform was hardly an immediate failure. Even so, the design of the 99 […]
(EXPANDED ON 1/20/2023) The 1955 Packard’s styling was nicely done in many ways — but it was also an evolutionary dead end. The designers of the last “real” Packards deserve credit for two things. First, […]
“Cybertruck seems like a mistake. It’s requiring a whole new production process. The whole exoskeleton structure may turn out to work in the end but Tesla really should be looking at taking advantage of the platforms […]
Curbside Classic commentator Chris Cieslak (2021) noted that American Motors toyed with the idea of hiring John Z. DeLorean after he left General Motors. I haven’t read enough to write intelligently about why a potential […]
(EXPANDED ON 1/27/2023) Many books, magazine articles and blog posts have been written about the independent automakers’ struggle to survive in the 1950s. Even so, I have come across a number of unresolved mysteries relevant […]
(UPDATED 9/23/2022) The easiest way to sum up the spectacular failure of the DeLorean Motor Company is to say that its founder was exceptionally unlucky. I am hard pressed to think of a worse time […]
(UPATED 3/9/2023) A few years ago Lotus Rebel (2021) drew upon our AMC Pacer story to suggest alternative approaches for that car’s design in a comment at Ate Up With Motor. That website’s publisher, Aaron […]
The failure of individual automakers is invariably grounded in an inability to maintain adequate economies of scale. However, debates about what is the ideal shape of the American auto industry are heavily informed by competing […]
When writing a story about the 1974 AMC Ambassador, I came across American Motors car brochures for 1979 and 1980 that took the unusual step of picturing the company’s headquarters in Southfield, Michigan. In the 1979 […]
Patrick Foster (2020) recently argued that AMC should have offered a luxury spin-off of the sporty 1974 Matador coupe. He also suggested that such a car should have been named the Ambassador. “With tunneled headlamps […]
Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved