Indie Auto appreciates when readers give us a heads up about interesting content elsewhere on the web. In a recent comment, John Sutter pointed to an eye-opening review of Thomas E. Bonsall’s (2002) book, Disaster […]
(EXPANDED FROM 3/26/2021) The 1958 Edsel was already an over-the-top design, but one owner wanted to take it to the next level. They gave their car a retractable roof. This was doable because entry-level Edsels […]
The 1956 Mercury represented the end — at least for a few years — of Edsel Ford’s original conception of the brand. Since it was introduced 1939, Mercury had been positioned toward the lower end […]
“Then, in a postscript — and as if adding insult to injury — the most successful Edsel of all, the Comet, was built as a Mercury. The Mercury Comet was virtually indistinguishable from the Edsel […]
(UPDATED FROM 1/8/2021) Did you know that the alphabetical names for Lexus products actually stand for something? As a case in point, the IS means “Intelligent Sports,” the CT is short for “Creative Touring,” RX […]
“Our mission with Ben Mills [division general manager] and Will Scott [division plant planner] was to develop a 1958 Lincoln. Then, in that era, bigger is better, longer is better, wider is better, shock the […]
(EXPANDED FROM 6/26/2020) Disaster in Dearborn: The Story of the Edsel is paradoxical. On the one hand, this is a serious history book — unlike so many of the coffee-table decorations that populate the big-box […]
(UPDATED FROM 7/24/2020) The 1955 Packard Request is a good example of how “retro” styling doesn’t always work very well. This show car took too literal of an approach in trying to evoke Packard’s classic […]
A tendency toward groupthink has been a chronic problem in the American automobile industry since the mid-50s. This was a key driver of the domestic automakers’ dramatic decline from the late-60s onward. More recently, foreign […]
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