“. . . 1950/’51 — was the first time that Studebaker had a V-8 engine, and it was a catastrophe. They had a terrible time. They kept eating up camshafts and millions of dollars. Studebaker never […]
“Peter Rawlinson, who led design of the Tesla Model S and is now chief executive of the electric car start-up Lucid, likes to wow audiences by showing up at events dragging a rolling carry-on bag […]
Retired Ford engineer Ben J. Smith said that he “wrote some very very strong letters to the product planning people and to Bob McNamara” when his manually-retractable roof design for the original Ford Mustang was rejected. […]
Some of the American automobile’s more significant design changes have been reflected in the pillars of a greenhouse. For ease of discussion, pillars have been alphabetized. An A-pillar is on each side of a windshield. […]
In his rousing introduction to Auto Extremist’s annual “Brand Image Meter,” Peter DeLorenzo (2018) argues that “image wrangling is now the Number 1 priority in this business.” The reason is that a “democratization of technology […]
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