DB stopped by to offer a response to our story, “1973 Oldsmobile Cutlass Supreme: Monument to a fading dream.” There was no downsizing which hindsight would have been the right direction. I have owned three […]
(EXPANDED FROM 6/3/2022) The 1970 Plymouth Barracuda and its sibling the Dodge Challenger proved to be a costly mistake that epitomized Detroit’s slowness in responding to changing times. Indeed, the Chrysler Corporation’s early-1970s pony cars […]
(EXPANDED FROM 9/29/2021) A few years ago Ate Up With Motor had an interesting exchange about how Sherwood Egbert’s departure as president of the Studebaker Corporation hurt its automotive division’s chances of survival. Egbert resigned […]
Car buff magazine writers didn’t know it at the time, but the new-for-1967 Imperial would be Chrysler’s last big push in the luxury-car field. Although the brand lost its exclusive platform — just like Lincoln […]
(UPDATED FROM 8/13/2021) The Chrysler brand attempted to shake off the trauma of the early-60s with a fresh new persona. In 1965 its product line was dramatically restyled. Meanwhile, advertising adopted a much more expressive approach […]
The 1956 Mercury represented the end — at least for a few years — of Edsel Ford’s original conception of the brand. Since it was introduced 1939, Mercury had been positioned toward the lower end […]
(EXPANDED FROM 1/15/2021) The 1938-40 Graham is a popular topic in the auto history media because of the car’s infamous “sharknose” styling. What gets little, if any, attention is that even if the design had […]
Peter recently submitted a comment that took to task our article, “1958 Studebaker: Honesty is the best policy.” One part of his critique was that I “mis-quoted facts.” I strive to be accurate — particularly […]
(UPDATED 3/20/2023) Back in 1963, advertising executive Fred Manley presented a slide show parody about how to improve Volkswagen’s legendary “Think small” ad. The “best practices” he presented look hilariously misguided when applied to this […]
(UPDATED ON 10/14/22) The second-generation Chevrolet Corvair was one of the best cars General Motors has ever built. Its styling was exceptionally clean for the mid-60s, which were dominated by fussy gingerbread designs. Meanwhile, the […]
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