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Data Dive
1965-68 GM big cars: The end of different strokes
(UPDATED FROM 12/26/2020) General Motors had one of those “be careful what you ask for” problems. In 1962 the automaker captured three-fourths of the premium-priced, big-car market. This was a key reason why GM sold […]
Media Analysis
Making fun of automotive history
(UPDATED FROM 2/22/2014) Curbside Classic has always been far more willing to make fun of itself than larger media outlets. In doing so, the website has shown (perhaps inadvertently) how the media can be patronizing to auto history buffs. […]
History
Four ways Lee Iacocca contributed to the decline of Ford and Chrysler
(EXPANDED FROM 10/11/2021) The death of Lee Iacocca in 2019 brought forth much praise for one of the American auto industry’s most visible leaders. Generally lacking from the obituaries was an acknowledgement that Iacocca’s success […]
Letters to the Editor
Reader finds our 1961-63 Lincoln article ‘most negative of them all’
Indie Auto reader WM stopped by to offer his reaction on our article, “1961-63 Lincoln Continental was not as iconic as often described.” Well of all the articles written about the 1960s Lincoln, this is […]
Literature
1969 Ford LTD attacked GM’s hierarchy of brands in multiple ways
(EXPANDED FROM 1/24/2022) The LTD was one of Ford’s biggest successes in the 1970s because it attacked General Motors’ hierarchy of brands in multiple ways. After failing to beat the popular Impala at its own […]
History
Was Ford right to kill the front-wheel-drive 1963 Cardinal/Redwing?
(UPDATED FROM 12/8/2021) Did Ford make the right move by pulling the plug on a US-built subcompact slated to be introduced in the fall of 1962? The car, initially called the Cardinal but later renamed […]
Letters to the Editor
Was the 1961 Dodge’s front end inspired by 1960 Ford Falcon’s?
MH dropped a note to Indie Auto about the 1961 Dodge, perhaps in response to our article, “Chrysler’s collapse in premium-priced field was a bigger deal than Edsel’s.” Not much is written about the 1961 […]
Ad Nauseam
How would you market the 1978 Lincoln Versailles?
That was the question Frank Aberdene kept on asking his colleagues. The way he remembers it, the ad campaign for the 1978 Lincoln Versailles was the toughest one he had ever worked on. The problem […]
Editor's Note
Reader insists that 1971-73 Mercury Cougars were ‘awesome’
Our story, “1967-73 Mercury Cougar: A classic goes to hell,” apparently took the smile off the face of (former?) reader SL. He flatly declared, “The 1971-73 Cougars are awesome cars. All this talk about them […]