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Current Events
Will history repeat itself by punishing automakers for their big SUV binge?
It’s an old trick in the U.S. auto industry to blame consumers for bad corporate behavior. Automotive News (2022) recently lent a helping hand by playing the victim card to justify the lack of improvement […]
Media Analysis
Popular Mechanics published amusingly wrong predictions about 1968 cars
The June 1967 issue of Popular Mechanics may have been published only a few months prior to the beginning of the 1968 model year for U.S. cars, but it had a few amusingly wrong predictions. […]
Design Notes
The 1956 Lincoln’s styling proved to be a one-year wonder
The 1956 Lincoln was one of the brand’s most-important postwar cars. Almost 54,000 cars left the factory — an all-time record not broken until 1966. The Ford Motor Company was clearly intending to make a […]
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Quotes
Halberstam: Big Three’s ‘shared monopoly’ held back innovation for years
“The Big Three in the auto industry stood virtually alone, possessors of what was in effect a shared monopoly, for the price of entry was too great for any start-up company. In an environment like […]
Media Analysis
Is Jim and Cheryl Farrell’s critique of the 1958 Ford’s styling unfair?
Did the substantially facelifted 1958 Fords have less-attractive styling than the all-new 1957 models? In a recent story posted at Dean’s Garage, Jim and Cheryl Farrell (2022) suggest that the answer is yes. Indeed, they […]
Design Notes
1966 Mercury Colony Park wagon was an unsung bright spot for the brand
Mercury’s Colony Park never got a huge amount of attention, but it generated steadily increasing sales throughout the second half of the 1960s. For example, in 1966 almost 19,000 of the top-of-line Mercury wagons were […]
Letters to the Editor
Why the popularity of premium-priced U.S. car brands fell in the late-1950s
Peter’s letter to the editor last week about our 1958 Studebaker article has generated a robust discussion. Thank you to everyone who has participated. Part of Geeber’s comment in that thread addresses a broader topic: […]