Could the 1960 Comet have saved the Edsel?
“Then, in a postscript — and as if adding insult to injury — the most successful Edsel of all, the Comet, was built as a Mercury. The Mercury Comet was virtually indistinguishable from the Edsel […]
“Then, in a postscript — and as if adding insult to injury — the most successful Edsel of all, the Comet, was built as a Mercury. The Mercury Comet was virtually indistinguishable from the Edsel […]
The 1958 Imperial has received little attention by automotive historians even though it arguably represented the brand at its peak. Never again would Chrysler’s luxury car offer so many field-leading product innovations. And while the […]
“Hard-eyed Townsend caught the industry with its pants down in 1962 when Chrysler suddenly offered its customers a five-year or 50,000-mile warranty on principal engine and power-train components on new cars. Industry practice at the […]
One lingering question I have about Semon “Bunkie” Knudsen’s short tenure as Ford Motor Company president is what influence he had on the 1972 Ford Thunderbird’s design. Jim and Cheryl Farrell (2022) have written that […]
Dean’s Garage recently posted a fascinating story about the battle over the 1972 Lincoln Continental Mark IV’s styling. Jim and Cheryl Farrell (2022) describe how a design proposal championed by Ford President Semon “Bunkie” Knudsen […]
UPDATED FROM 7/9/2021) The 1967-73 Mercury Cougar is a tragic story of a classic design going to hell. The first-generation models, which were produced from 1967-68, were among the best-looking pony cars of the late-60s. […]
“[P]robably the guy that was most admired [by Ford Motor Company executive Lewis Crusoe] was [Robert] McNamara. He was a very concise speaker, he was a logician and prided himself that he was. He knew how […]
(UPDATED FROM 8/7/2020) I enjoy reading automotive designers talk about what it was like to back in the 1960s. A part of me is interested purely for the nostalgia of it all. But another part […]
Dean’s Garage has a new post that displays a variety of Virgil Exner’s concept cars (Exner, 2022). The design I am most drawn to is the 1955-56 DeSoto Flight Sweep I and II. These are […]
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