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Design Notes
1955 Packard Request: Retro styling doesn’t always work
(UPDATED FROM 7/24/2020) The 1955 Packard Request is a good example of how “retro” styling doesn’t always work very well. This show car took too literal of an approach in trying to evoke Packard’s classic […]
Satire
MotorTrend has a firm, meaty grip on the future
To honor the death of Mustang 360, we are rerunning a review from June 10, 2020. The life of this legendary website was tragically cut short when it was folded into Hot Rod magazine, whose […]
History
The ‘compact’ 1961-63 Cadillac that went nowhere
(UPDATED 12/16/2022) The 1961-63 Lincoln Continental is commonly viewed as the first downsized American luxury car. However, during this same time time period Cadillac also offered a more compact variant that has received little attention. […]
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Letters to the Editor
Excessive styling may not be right approach for minivans
The following letter is in response to our story, “2018 Honda Odyssey: Somebody’s going to hell.” It appears that the Japanese manufacturers have decided to produce the “expressive” models of minivans. Honda to greater degree […]
Quotes
David Halberstam: Why Bunkie Knudsen ‘never had a chance at Ford’
“Bunkie Knudsen never had a chance at Ford. It was not that he lacked the skill to handle the job; indeed, that was something that almost never came up. It was that Ford was so […]
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Quotes
Ads comparing Ford Granada to a Mercedes were ‘brilliant’
“The Granada/Mercedes campaign was a stroke of absolute brilliance. Why do you think we remember it 40 some years later after nearly every Granada has been made into a Huawei refrigerator? Ok, so Consumer Reports […]
Media Analysis
Popular Science’s predictions for 1967 cars weren’t always on target
The July 1966 issue of Popular Science breathlessly predicted what U.S. automakers had planned for the next model year. Even though introductions were only a few months away, a surprising number of the magazine’s predictions […]