Ford Motor Co.
In 2010 Jim Farley itched to beat up GM
“There was a saying going around Ford: GM was like the kid who was born on third base and yells out, ‘Hey, Ma, I hit a triple!’ Farley and his fellow Ford executives and workers […]
Should AMC have given the 1974 Matador coupe a luxury spin-off?
Patrick Foster (2020) recently argued that AMC should have offered a luxury spin-off of the sporty 1974 Matador coupe. He also suggested that such a car should have been named the Ambassador. “With tunneled headlamps […]
Ford should not have killed the Thunderbird nameplate
“The Thunderbird is a storied Franchise with more equity than many other old nameplates. Why Ford allows T-Bird awareness to seep away from American consciousness while Chevy introduces its 8th Corvette is beyond me. By […]
What’s new for June
The original pony cars have an exalted status among car buffs, but they also show how Detroit became increasingly out of touch with a changing marketplace. Our front page for June highlights two stories on […]