(EXPANDED FROM 1/24/2022) The LTD was one of Ford’s biggest successes in the 1970s because it attacked General Motors’ hierarchy of brands in multiple ways. After failing to beat the popular Impala at its own […]
(UPDATED FROM 12/8/2021) Did Ford make the right move by pulling the plug on a US-built subcompact slated to be introduced in the fall of 1962? The car, initially called the Cardinal but later renamed […]
MH dropped a note to Indie Auto about the 1961 Dodge, perhaps in response to our article, “Chrysler’s collapse in premium-priced field was a bigger deal than Edsel’s.” Not much is written about the 1961 […]
(EXPANDED FROM 2/8/2022) Why was the futuristic-looking Studebaker Avanti given a tall, flat and small windshield? That windshield ranks with the 1964-66 Imperial in looking terribly mismatched with the rest of the car. The most […]
When a team of copywriters was assigned to produce the print advertising for the 1971 Ford Maverick they were told to be honest. Come up with an approach kind of like the Volkswagen Beetle’s refreshingly […]
(EXPANDED FROM 10/8/2021) A late-1960s Ford promotional film offers a fascinating glimpse into the car and truck designs being worked on at the time. Perhaps more than intended, The Design Makers — Inside Ford Design, […]
Reasonable people can debate when the Big Three automakers stopped building sensibly-sized cars during the postwar period. For example, one might point to the 1956 Ford because it was only slightly larger than its postwar […]
(EXPANDED FROM 3/1/2020) Once upon a time a Truth About Cars commentator lauded the simplicity of the then-new Jeep Renegade. “Well, I for one am yearning for a simpler time, and this vehicle suggests that,” […]
(EXPANDED FROM 2/12/2021) One of the most interesting aspects of the 1960s was the cat-and-mouse game the Ford Motor Company played with General Motors. Ford quite rightly adopted a new approach after its disastrous expansion […]
A Popular Science road test ranked the 1971 Plymouth Valiant four-door sedan above two of its newest rivals — the Ford Maverick and AMC Hornet (Norbye and Dunne, 1971). That wasn’t a fluke — the […]
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