We’ve had a robust discussion about when American automakers should have begun producing a domestic subcompact in the comment thread of “Aaron Severson’s Ford Cardinal story challenges auto history field.” I would like to bring […]
A few days ago Aaron Severson (2024) posted an epic story about the aborted Ford Cardinal. His 22,000-word piece deepens the dialogue about this important car. In a moment we will debate some of his […]
A recent post on Ate Up With Motor’s Patreon page discusses the rise of the imports in the United States. Aaron Severson (2024) draws upon data he dug up from a report by the U.S. […]
(EXPANDED FROM 12/30/2022) A few years ago we had a debate in a comment thread about the importance of scale in the U.S. auto industry (go here). I thought I would add another layer to […]
(EXPANDED FROM 11/3/2022) Mitsubishi’s U.S. sales have somewhat stabilized in recent years, but they are still well below seven other entry-level Asian brands. That’s quite a fall for a brand that in the year 2000 […]
A July 1966 Car and Driver road test of the Toyota Corona insisted that if this car was “typical of what the Japanese automobile industry is producing, European manufacturers deserve to lose a healthy slice […]
Road & Track complained that for 1960 the Auto Union’s two-door hardtop was given a “crude ‘American’ touch, a clumsy wrap-around” windshield (Bond, 1959). That made this body style look even more incongruous than previously. […]
The Consumer Reports 1975 Buying Guide was fairly positive about imported cars but cautioned about dealer service. The annual guide, which was published in December 1974, noted that some foreign brands had only a fraction […]
Car Life magazine argued that the 1970 AMC Hornet met two out of three of the automaker’s stated goals for the car. Engineering Editor David Bean wrote that American Motors thought that the compact and […]
One could point to a number of car designs that represented the turning point where foreign automakers began to outshine Detroit in the late-60s and early-70s. The first-generation Jaguar XJ strikes me as particularly important. […]
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