“During the 1960s and 1970s GM was lulled into a false sense of security by its dominance of the market. There was certainly a bottom-line mentality, but this mentality dictated that additional costs be passed […]
(EXPANDED FROM 11/1/2019) The dominant tendency of the U.S. auto industry has been to make its vehicles bigger, glitzier and more powerful. In recent decades both domestic and foreign automakers have embraced this practice. Indeed, […]
Peter Wilding offered a detailed comment about our our post, “The switch to smaller cars began before the first oil embargo in late-1973.” I don’t agree with everything that he says, but he makes some […]
(EXPANDED FROM 7/1/2021) The Jaguar XK-E was a remarkable car for a variety of reasons, but I would like to point out two qualities that have always been particularly appealing to me. For starters, the […]
“Before 1955 the compact cars, which had then included Rambler, Hudson Jet, and Volkswagen, were not outstanding sales successes. Their suggested list prices, and their actual retail prices, were comparatively high in relation to those […]
Ole stopped by to respond to the post, “Gordon Buehrig on Ford’s attitude about small cars circa 1960.” It wasn’t until the early-1960s that the entire European auto industry produced more cars than Chevrolet or […]
(EXPANDED FROM 8/2/2021) Some buyers of the 1977-79 Lincoln Mark V waited up to eight weeks to receive exclusive designer-series models . . . that turned out to have defective paint. At least that’s Jack […]
“The problem in the 1970s was not really the arrival of better, smaller, lighter Japanese cars; it was GM’s failure to respond in kind. Rather than hitting back with superior products, the company hid behind […]
Our discussion about the Volkswagen Scirocco (go here) got me to thinking about my car design biases. Two of them heavily influence how I write about automotive history: My harshest criticisms have been leveled at […]
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