Recently I noticed a car parking in my neighborhood that I hadn’t seen before. What really stood out about this particular vehicle was its selection of bumper stickers, such as the one shown above. As […]
“Chevrolet marketers wanted to preserve ‘sportiness’ and ‘performance’ as masculine activities, but at the same time realized that women appreciated a good-handling car as much as their male counterparts. So, Chevrolet repurposed the performance attributes […]
(UPDATED FROM 8/13/2021) The Chrysler brand attempted to shake off the trauma of the early-60s with a fresh new persona. In 1965 its product line was dramatically restyled. Meanwhile, advertising adopted a much more expressive approach […]
(UPDATED FROM 8/7/2020) I enjoy reading automotive designers talk about what it was like to back in the 1960s. A part of me is interested purely for the nostalgia of it all. But another part […]
(EXPANDED FROM 2/26/2021) A few years ago John E. Mohr assessed how advertising for the Chevrolet Corvair reflected the “gendered nature of automobility in 1960s America” (2020, p. 24). In an essay published in the […]
“What distressed most of us was that we could never be identified as just designers. We were always the ‘la femmes,’ or we were the female designers, and that — we were designers, and men […]
Car rear ends plastered with bumper stickers are a relatively rare occurrence in western Washington state, but they are most likely to be found where college students frequent. When I started taking pictures of well-decorated cars, what […]
“Longtime Lurker, but I would say that despite being an earnest attempt to open up dialogue, some of the above comments would probably point to why there isn’t actually a lot of female participation on […]
Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved