(ORIGINALLY POSTED 5/24/2014) Many are called but few are chosen to be professional automotive writers. Some things you can’t control, like technological change and media consolidation. However, aspiring writers can increase their odds of success by […]
(EXPANDED FROM 1/15/2021) On A Clear Day You Can See General Motors ranks right up there with Brock Yates’ The Decline and Fall of the American Automobile Industry (1983) in articulating where Detroit went wrong. Although written by […]
“But if its return on investment averaged 25 percent for 1950 through 1955, well above the corporation’s target and the highest return in American industry, why couldn’t General Motors reduce the prices on its cars, […]
I should give Toyota credit for one thing — the 2022 Tundra does stand out in a crowd. Even in a parking lot filled with other large trucks and sport-utility vehicles, the newly redesigned Toyota […]
“The K-Car program proposed a common body and chassis for all the GM cars in the intermediate and compact car classes. On the Chevrolet lines alone this meant building the Chevelle, Camaro and Nova, which […]
The automotive media tend to “normalize” even pretty weird styling trends. One result is that robust critiques often don’t get much visibility until after a trend is fading away. I thus found it refreshing to […]
Geeber offers valuable additional layers of analysis to our story, “Was the ‘Ford blitz’ to blame for the collapse of independent automakers?” Thus, I’m elevating this comment to the front page. While the focus has […]
“What distressed most of us was that we could never be identified as just designers. We were always the ‘la femmes,’ or we were the female designers, and that — we were designers, and men […]
DECG50 has weighed in with an additional round of thoughtful analysis about product proliferation at General Motors in response to these (go here and here) posts. Steve, thanks for furthering the discussion and for the […]
In our discussion about market segmentation, DECG50 asked an insightful question: Would General Motors have been more disciplined if Alfred Sloan still headed the automaker in the 1960s? “From what I understand, Sloan viewed GM […]
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