With the 2015 redesign of the Mustang, Ford had the potential to reassert its leadership in what I have referred to as the faux pony car field. Instead, Ford took the cheap and easy way […]
The taillights for the 2014-15 Chevrolet Camaro supposedly “took styling cues from the original first generation Camaro” (Wikipedia, 2015). Why dump the iconic quad taillights in favor of a look that is even more boringly generic than that of the 1967-68 Camaro? […]
Keith Crain’s prevously-mentioned Automotive News column illustrates how dramatically expectations have changed about industry volume. In 2014 sales hit 16.5 million units. That was only good for ninth place in the record books. Crain (2014) noted that […]
The Truth About Cars Managing Editor Derek Kreindler (2014) recently pointed out that new Cadillac boss Johan De Nysschen is repeating what he did at his previous gig with Infiniti — moving the brand’s headquarters and changing […]
“Consumer Reports‘ attitude toward cars, in general, can perhaps best be divined by its conclusion on the 1959 Cadillac Sixty Special in its 1959 new car issue: ‘An expenditure sufficient to buy this Cadillac will […]
Information is hard to find for minor imported brands such as Saab. Thus, any book on this automaker is helpful. Saab Cars is an oversized hard-cover book with a nice balance between text and large, full-color […]
The format and journalistic tone of this oversized, hard-cover book is similar to that of the Complete History of Chrysler (1985). The text includes a mix of product information, business analysis and discussion about socio-political […]
What’s fascinating about the mega-merger hype is the degree to which it downplays obvious questions. Was not the over-consolidation of the U.S. auto industry after World War II a major reason for its subsequent humbling […]
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