Hierarchy of brands Archives

History

Would GM have done better in the 1960s and 1970s under Alfred Sloan?

January 19, 2022 Steve 7

In our discussion about market segmentation, DECG50 asked an insightful question: Would General Motors have been more disciplined if Alfred Sloan still headed the automaker in the 1960s? “From what I understand, Sloan viewed GM […]

GM envy

December 1, 2018 Steve 0

GM envy is a tendency of other automakers — first domestic and later foreign — to slavishly copy the basic structure and strategy used by General Motors in its heyday. This has occurred despite General […]

‘GM envy’ distorts how we view a once and future auto industry

September 5, 1997 Steve 0

What’s fascinating about the mega-merger hype is the degree to which it downplays obvious questions. Was not the over-consolidation of the U.S. auto industry after World War II a major reason for its subsequent humbling […]