Honda Motor Company
Airdams: The greatest automotive innovation since the tail fin
The airdam, and its twin brother the air curtain, are the tail fins of our time. They have become such a key part of today’s vehicles that even family cars have raced to offer the […]
Pillar (A-D)
Some of the American automobile’s more significant design changes have been reflected in the pillars of a greenhouse. For ease of discussion, pillars have been alphabetized. An A-pillar is on each side of a windshield. […]
Is the mid-sized sedan in a ‘breathtaking’ decline?
A Ford executive recently told Automotive News that the Fusion sedan’s forthcoming discontinuance was the result of a “breathtaking” decline in the mid-sized sedan segment that has “accelerated over the past couple years” (Martinez, 2018). In […]
2018 Honda Odyssey: Somebody’s going to hell
The headline may seem overly dramatic. After all, ugly car design doesn’t have nearly the negative consequences of, say, melting the polar ice caps. However, visual blight has been proven to increase the incidence of […]
2015 Honda Fit: Increasingly tacky
Over the years I’ve mostly bought Hondas — and almost always have gravitated toward the brand’s smallest models. Once the Civic got too big I was glad that Honda brought to the United States a […]