The January 1975 issue of Popular Mechanics offered a breathless peek at a new generation of smaller cars that would supposedly be “big on the inside but small outside.” Although the story included sketches of […]
(EXPANDED FROM 6/17/2022) Compact cars represented a dramatic change for U.S. automakers when they were introduced in the early-1960s. After spending the previous decade making its “standard-sized” cars bigger, glitzier and more powerful, Detroit responded […]
Car and Driver under David E. Davis gave the royal treatment to American Motors’ head Roy D. Chapin Jr. A case in point was a story about the 1970 AMC Hornet, which treated Chapin’s marketing […]
During his tenure as head AMC’s design, Richard Teague had the opportunity to develop quite a few sporty coupes, from the original Marlin to the Spirit hatchback. Out of all those efforts, I would propose […]
Car Life magazine argued that the 1970 AMC Hornet met two out of three of the automaker’s stated goals for the car. Engineering Editor David Bean wrote that American Motors thought that the compact and […]
Jim Dunne, Popular Science’s Detroit editor, made a number of predictions in the first half of 1972 that didn’t pan out. For example, in the January issue he stated that for 1973 both AMC and […]
(EXPANDED FROM 9/9/2022) The 1975-80 AMC Pacer may have been a memorable car, but it was also a key factor in American Motors’ demise as an independent automaker. What’s particularly tragic is that the Pacer’s […]
A Popular Science road test ranked the 1971 Plymouth Valiant four-door sedan above two of its newest rivals — the Ford Maverick and AMC Hornet (Norbye and Dunne, 1971). That wasn’t a fluke — the […]
American Motors head George Romney didn’t realize it at the time, but he was onto something when he okayed the production of the 1957 Rambler Rebel. This was intended as a limited-production model, perhaps primarily […]
(UPDATED FROM 4/20/2022) The AMC Gremlin may be one of the most memorable cars of the 1970s, but it was a bad idea for four often-forgotten reasons. I grant you that what I am about […]
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