(EXPANDED FROM 4/2/2021) Newly declassified intelligence documents show how a crash program by American automakers to switch to eggcrate grilles for their 1972-73 models thwarted a space alien invasion. The strategy worked so well that […]
“I think if DOJ had cleaved GM into two companies (i.e., Chevrolet and GM), we would today have a more vibrant, competitive American automotive industry. Today, we have two domestic players in an industry that […]
“The Big Three in the auto industry stood virtually alone, possessors of what was in effect a shared monopoly, for the price of entry was too great for any start-up company. In an environment like […]
Geeber offers valuable additional layers of analysis to our story, “Was the ‘Ford blitz’ to blame for the collapse of independent automakers?” Thus, I’m elevating this comment to the front page. While the focus has […]
(UPDATED FROM 1/1/2019) Antitrust regulations in the United States were created in the late-19th and early-20th centuries. Their goal was to support free competition in an era of increasingly large corporations — some of whom […]
(EXPANDED FROM 10/23/2020) Old Car Brochures has an unusual marketing piece from Packard. “Story of a Living Legend and the world in which it grows” showcased the automaker’s history as well as its last-ditched effort to […]
To honor the death of Mustang 360, we are rerunning a review from June 10, 2020. The life of this legendary website was tragically cut short when it was folded into Hot Rod magazine, whose […]
(EXPANDED ON 1/27/2023) Many books, magazine articles and blog posts have been written about the independent automakers’ struggle to survive in the 1950s. Even so, I have come across a number of unresolved mysteries relevant […]
“George Mason’s invitation to Packard to join AMC was lost in Packard’s and Studebaker’s rush to embrace. Mason knew about the negotiations, but gamely showed up at East Grand to make a formal presentation to […]
(UPATED 3/9/2023) A few years ago Lotus Rebel (2021) drew upon our AMC Pacer story to suggest alternative approaches for that car’s design in a comment at Ate Up With Motor. That website’s publisher, Aaron […]
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