John Biel Archives - Indie Auto

1968 full-sized Mercury: A pioneer of brougham was overshadowed

December 8, 2023 Steve 10

(EXPANDED FROM 8/20/2021) One of my lingering questions from a Collectible Automobile story on the Mercury Park Lane was why it didn’t sell better in 1968 (Biel, 2021). This was arguably the first year that […]

1958 Mercury Turnpike Cruiser front quarter

1958 Mercury Turnpike Cruiser is a monument to Ford’s failed ambitions

April 8, 2022 Steve 10

The Edsel and Lincoln were the Ford Motor Company’s most visible failures of the late-50s, but the Mercury was also an embarrassment. The ill-fated Turnpike Cruiser epitomized both the promise and futility of Ford’s ambitious […]