On March 7 Rivian is expected to unveil a smaller and cheaper sport-utility vehicle called the R2 to compete against the Tesla Model Y. Although such a move could be crucial to boosting the fledgling […]
(EXPANDED FROM 11/3/2022) Mitsubishi’s U.S. sales have somewhat stabilized in recent years, but they are still well below seven other entry-level Asian brands. That’s quite a fall for a brand that in the year 2000 […]
Peter DeLorenzo (2023) continues to insist that design is the “Ultimate Initial Product Differentiator” in the American automobile market. Among “mainstream” vehicles he singles out the Cadillac Lyriq for bringing “high-concept executions to the street.” […]
(EXPANDED FROM 11/1/2018) When I came upon a 2019 Acura RDX, I was reminded of Wavy Gravy. That’s the name of a Woodstock-era citizen activist who still uses silly performance art to generate visibility for […]
Last week Automotive News acknowledged that “there has never been a better time for EV startups.” Even so, the trade journal couldn’t bring itself to fully explain why it has been “at least a century […]
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