Why did Mitsubishi fail in the United States?
(EXPANDED FROM 2/9/2024) There was good news and bad news about Mitsubishi’s U.S. sales in 2024. The good news: Sales were up 25 percent, led by its Mirage economy cars. The bad news: This was […]
(EXPANDED FROM 2/9/2024) There was good news and bad news about Mitsubishi’s U.S. sales in 2024. The good news: Sales were up 25 percent, led by its Mirage economy cars. The bad news: This was […]
On March 7 Rivian is expected to unveil a smaller and cheaper sport-utility vehicle called the R2 to compete against the Tesla Model Y. Although such a move could be crucial to boosting the fledgling […]
Peter DeLorenzo (2023) continues to insist that design is the “Ultimate Initial Product Differentiator” in the American automobile market. Among “mainstream” vehicles he singles out the Cadillac Lyriq for bringing “high-concept executions to the street.” […]
(EXPANDED FROM 11/1/2018) When I came upon a 2019 Acura RDX, I was reminded of Wavy Gravy. That’s the name of a Woodstock-era citizen activist who still uses silly performance art to generate visibility for […]
Last week Automotive News acknowledged that “there has never been a better time for EV startups.” Even so, the trade journal couldn’t bring itself to fully explain why it has been “at least a century […]
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