Management culture
Did Great Depression, path dependency color independents’ postwar choices?
DECG50 offered an intriguing response to our article, “Did early-postwar independent automakers try too hard to be different?” I’m front-paging the comment to give it wider attention. I wonder if the lingering effects of the depression […]
The switch to smaller cars began before the first oil embargo in late-1973
The shift to smaller cars was happening before the first oil embargo, which stretched from October 1973 through March 174 (Wikipedia, 2023). In an October 1972 column, Popular Science Automotive Editor Jan P. Norbye walked […]
What happened when a secretary secretly wrote a Jaguar XK-E ad
Back in the early-60s men mainly wrote ad copy. So when Joan Maisel landed a job at a major ad agency in New York City, she got stuck doing secretarial work even though she was […]
Lynn Townsend’s hubris led to Chrysler’s decline in 1969-70
“It has become fashionable to assume that when a company does a multibillion-dollar business, there is little that one man — even the man at the top — can do to sway its fortunes. ‘These […]
DeBest ad for the 1981 Pontiac Trans Am that was never printed
Pete DeBest thought he had it made. He followed his dad into the car business by landing a gig at Pontiac’s ad agency as a copy writer. Things went great at first. For example, one […]
Why does Auto Extremist’s Peter DeLorenzo put himself up on a pedestal?
Automotive pundit Peter DeLorenzo (2023a) likes to needle industry executives such as Ford’s Jim Farley, whom he has dubbed the “I’m a genius just ask me” CEO. Thus, I was struck by how he presented […]
Postwar U.S. auto industry was ‘largely complacent’ until forced to change
“The hubris of its executives related to consumer needs, an obsession with big cars, garish designs coming from its studios, the neglect of safety and air pollution matters, and rising prices all played into the […]
Late-1960s Ford car design film shows US automakers losing it
(EXPANDED FROM 10/8/2021) A late-1960s Ford promotional film offers a fascinating glimpse into the car and truck designs being worked on at the time. Perhaps more than intended, The Design Makers — Inside Ford Design, […]