The shift to smaller cars was happening before the first oil embargo, which stretched from October 1973 through March 174 (Wikipedia, 2023). In an October 1972 column, Popular Science Automotive Editor Jan P. Norbye walked […]
Back in the early-60s men mainly wrote ad copy. So when Joan Maisel landed a job at a major ad agency in New York City, she got stuck doing secretarial work even though she was […]
“It has become fashionable to assume that when a company does a multibillion-dollar business, there is little that one man — even the man at the top — can do to sway its fortunes. ‘These […]
Pete DeBest thought he had it made. He followed his dad into the car business by landing a gig at Pontiac’s ad agency as a copy writer. Things went great at first. For example, one […]
Automotive pundit Peter DeLorenzo (2023a) likes to needle industry executives such as Ford’s Jim Farley, whom he has dubbed the “I’m a genius just ask me” CEO. Thus, I was struck by how he presented […]
“The hubris of its executives related to consumer needs, an obsession with big cars, garish designs coming from its studios, the neglect of safety and air pollution matters, and rising prices all played into the […]
(EXPANDED FROM 10/8/2021) A late-1960s Ford promotional film offers a fascinating glimpse into the car and truck designs being worked on at the time. Perhaps more than intended, The Design Makers — Inside Ford Design, […]
“Chrysler says its financial troubles are caused, in part, by safety and emissions laws that penalize it more than GM or Ford. It costs Chrysler ‘almost twice as much as it will cost GM’ to […]
“GM’s old critics were sharpening their knives. In January [1992] David E. Davis, editor and publication director of Automobile magazine, gave a biting speech to the Washington Auto Press Association in which he blasted past […]
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