“This is no longer an innovation problem, this is an execution at scale problem — unless Tesla wants to be a niche innovator chasing profitability and sucking up cash. They need to become experts at […]
“It’s not just a plague; it’s standard operating procedure, something that permeates car company marketing enclaves all over the world. I am convinced that there is a secret automotive marketing boot camp buried underground somewhere (perhaps […]
Keith Crain is the closest thing the American auto industry has to a minister of groupthink, so it is worth noting when the editor-in-chief of Automotive News furrows his brow. In a late-December column he criticized […]
(EXPANDED ON 8/11/2022) I would rank David Halberstam’s The Reckoning as one of the top automotive histories of the last 50 years. The book was published in 1986 but still provides one of the most […]
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