Last week we talked about how cars are for going places. Remember the slogan Chevrolet used in its advertising: “See the USA in your Chevrolet”? National parks were sometimes shown because they are as American […]
The car-buff media is so oriented toward the gear that it tends to neglect one of the biggest reasons people drive automobiles — to go somewhere interesting. We could talk about that in scholarly terms. […]
The 1971-72 Dodge Demon is a weird historical anomaly in that it showed the Chrysler Corp. at both its best and worst. Giving the compact A-body an entry-level sporty coupe turned out to be the […]
(EXPANDED FROM 6/26/2023) The June 1968 issue of Road Test magazine took its rival, Motor Trend, to task for anointing the Pontiac GTO as Car of the Year. Columnist Byron Bloch argued that the award […]
Mercury’s ad agency, Weiner, Cox & Baltz, thought that it had come up with a clever solution to a lingering problem: the brand’s cars were primarily bought by women. “Our data shows that women are […]
(EXPANDED FROM 3/15/2023) The Chrysler brand during the second half of the 1960s was one of that automaker’s biggest success stories. We have discussed the design of its cars (e.g., go here and here), so […]
(EXPANDED FROM 6/10/2022) One of the more common types of clickbait on auto history websites is to post an old-car ad and throw in a few paragraphs of background. Cranking out lots of short, breezy […]
(EXPANDED FROM 6/8/2022) A few years ago Karl Ludvigsen (2022) wondered whether some cars that were renamed should not have been. For example, he noted that Ford might have benefitted by keeping the Cortina name […]
As Pontiac prepared for the 1967 model year it struggled with what to do about a problem. Although overall sales were so good that the brand had carved out a solid third place in total […]
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