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Literature
1969 Ford LTD attacked GM’s hierarchy of brands in multiple ways
(EXPANDED FROM 1/24/2022) The LTD was one of Ford’s biggest successes in the 1970s because it attacked General Motors’ hierarchy of brands in multiple ways. After failing to beat the popular Impala at its own […]
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How would you market the 1978 Lincoln Versailles?
That was the question Frank Aberdene kept on asking his colleagues. The way he remembers it, the ad campaign for the 1978 Lincoln Versailles was the toughest one he had ever worked on. The problem […]
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Readings
Richard Johnson showed what can happen when a journalist does auto history
(UPDATED FROM 2/19/2021) Histories written by practicing automotive journalists are usually engaging reads with lots of behind-the-scenes anecdotes. However, they can also be analytically superficial and grounded more in access than accountability journalism. In other […]
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What would an honest ad for the 1971 Ford Maverick have said?
When a team of copywriters was assigned to produce the print advertising for the 1971 Ford Maverick they were told to be honest. Come up with an approach kind of like the Volkswagen Beetle’s refreshingly […]
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