Late one night a frustrated female ad copy writer came up with an alternative to a proposed print ad for the 1967 Mercury Cyclone GT. As you can quickly get by reading the ad (shown […]
(UPDATED FROM 8/13/2021) The Chrysler brand attempted to shake off the trauma of the early-60s with a fresh new persona. In 1965 its product line was dramatically restyled. Meanwhile, advertising adopted a much more expressive approach […]
(EXPANDED FROM 2/26/2021) A few years ago John E. Mohr assessed how advertising for the Chevrolet Corvair reflected the “gendered nature of automobility in 1960s America” (2020, p. 24). In an essay published in the […]
Hotcars.com writer Eugenia Akhim (2022) linked to an Indie Auto article to cite the viewpoint that the 1958 Studebaker “was one of the ugliest cars to come out of the 1950s.” That’s not exactly what […]
(UPDATED FROM 1/8/2021) Did you know that the alphabetical names for Lexus products actually stand for something? As a case in point, the IS means “Intelligent Sports,” the CT is short for “Creative Touring,” RX […]
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