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Media Analysis
Hotcars.com calls the 1958 Studebaker President ‘ahead of its time’
Hotcars.com writer Eugenia Akhim (2022) linked to an Indie Auto article to cite the viewpoint that the 1958 Studebaker “was one of the ugliest cars to come out of the 1950s.” That’s not exactly what […]
Current Events
Lexus should ditch its ‘retronyms’ and hire a poet
(UPDATED FROM 1/8/2021) Did you know that the alphabetical names for Lexus products actually stand for something? As a case in point, the IS means “Intelligent Sports,” the CT is short for “Creative Touring,” RX […]
Letters to the Editor
Acceleration is an easy measure of automotive progress
Geeber weighed in with a lengthy comment that I think deserves to be elevated to the front page. His missive was in response to the story, “How come a car that goes 0-60 in 9.7 […]
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History
Did the 1956 Packard Executive represent a strategic shift?
(EXPANDED FROM 12/18/2020) The 1956 Packard Executive has received a recent boomlet of attention by automotive historians. In a Hemmings Classic Car column, Patrick Foster (2021) suggested that this model could have “saved Packard” if […]
Multimedia
Satire of a 1960 VW ad essentially mimics marketing for U.S. compacts
(UPDATED 3/20/2023) Back in 1963, advertising executive Fred Manley presented a slide show parody about how to improve Volkswagen’s legendary “Think small” ad. The “best practices” he presented look hilariously misguided when applied to this […]
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Letters to the Editor
Lynn Townsend failed to solve Chrysler’s warfare between divisions
Reader James E. Duvall offered a thoughtful take on our 1966-67 Chrysler B-Body story that deserves more prominence as a stand-alone letter. While I believe the Elwood Engel’s styling department was on-track and that Lynn […]