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Ads comparing Ford Granada to a Mercedes were ‘brilliant’
“The Granada/Mercedes campaign was a stroke of absolute brilliance. Why do you think we remember it 40 some years later after nearly every Granada has been made into a Huawei refrigerator? Ok, so Consumer Reports […]
Random Shots
Well, it did get my attention
This readerboard’s slogan gave me pause. I can imagine a teenager justifying risky behavior with a lighter by pointing to this sign. That said, the slogan did get my attention — which is more than […]
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Satire
Eric Jones beats God for Spammer of the Year Award
Picking Indie Auto’s 1st Annual Spammer of the Year Award was challenging. In 2020 we received so many spam messages worthy of consideration. However, Eric Jones earned the crown for both the outstanding quantity and […]
Quotes
Leo Levine was an aggressive p.r. guy for Mercedes
“Levine prolifically wined and dined the trade press, but he also took what he considered any disrespect for the brand personally. (And if he didn’t take it personally, he certainly acted as if he did.) […]
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Quotes
Peter DeLorenzo: 2021 Jeep Wagoneer has nothing to do with ‘heritage’
“While the Jeep press material for the Wagoneer and Grand Wagoneer seems to scream ‘heritage’ and ‘Premium American Icon’ every other sentence, these bloated Jeeps have about as much in common with their forebears as, […]
Quotes
Keith Bradsher: ‘Extreme users’ in auto media have driven SUV design
“Even some auto executives and engineers complain that media comparisons of off-road driving capabilities have put pressure on them to design ever taller vehicles with ever more expensive four-wheel-drive systems that almost nobody needs. In […]
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