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Readings
Mister Javelin: Guy Hadsall Jr. at American Motors
First-person accounts by lesser-known auto industry leaders can add to the historical record in surprising ways. This is why the SAH Press, which is an arm of the Society of Automotive Historians, should be lauded […]
Readings
“Remember those great Volkswagen ads?”
This oversized hardback book is a compendium of Volkswagen advertisements produced by Doyle Dane Bernbach. The format is quite simple: The 364-page book consists almost entirely of ads — 500 in all. Content is grouped […]
Editor's Note
Acknowledging the politics of auto history
The auto buff media tends to avoid discussing the political dimensions of the industry for good reason. Readers can have strong views, so why risk antagonizing anyone? Indie Auto doesn’t want to make anyone mad, […]
Current Events
What died when the VW Beetle ended production?
Paul A. Eistenstein’s (2019) story about the end of production for the Volkswagen Beetle makes an odd editorial decision. He treats the Beetle as a unified product line that stretches all the way back to […]
Current Events
Is brand management really an automaker’s No. 1 priority?
In his rousing introduction to Auto Extremist’s annual “Brand Image Meter,” Peter DeLorenzo (2018) argues that “image wrangling is now the Number 1 priority in this business.” The reason is that a “democratization of technology […]