“I convinced (Studebaker) management to de-emphasize the Lark term which had its own connotations, just as I finally got Roy Chapin to dump Rambler for AMC cars, when we were involved with them on the […]
The jury is still out on whether Tesla can meet its lofty goals, but the automaker deserves credit for a paradigm-rattling marketing campaign. In unveiling its Model 3, Tesla emphasized the need for an aggressive response to […]
“It’s not just a plague; it’s standard operating procedure, something that permeates car company marketing enclaves all over the world. I am convinced that there is a secret automotive marketing boot camp buried underground somewhere (perhaps […]
The Truth About Cars Managing Editor Derek Kreindler (2014) recently pointed out that new Cadillac boss Johan De Nysschen is repeating what he did at his previous gig with Infiniti — moving the brand’s headquarters and changing […]
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