Late one night a frustrated female ad copy writer came up with an alternative to a proposed print ad for the 1967 Mercury Cyclone GT. As you can quickly get by reading the ad (shown […]
While updating our 1971-78 Cadillac Eldorado story, I pulled down from my bookshelf The Complete History of General Motors: 1908-1986. This Consumer Guide book written by Richard M. Langworth and Jan P. Norbye (1986) threw […]
Paul Niedermeyer (2023) recently suggested that the 1961 Rambler American’s “two-box” styling “just doesn’t work for me.” That makes sense. The newly reskinned car represented one of the most extreme — and awkward — examples […]
Dean’s Garage has reposted a Hemmings story about a number of proposed Studebakers designed by Brooks Stevens. Daniel Strohl (2023) primarily focused on the Sceptre, a replacement for the ancient Hawk. I find the photographs […]
Jim Dunne predicted in the January 1977 issue of Popular Science that the compact platform used for the Plymouth Volare and Dodge Aspen would be stretched for the Chrysler Corporation’s next-generation big cars: “At least […]
UPDATED FROM 7/9/2021) The 1967-73 Mercury Cougar is a tragic story of a classic design going to hell. The first-generation models, which were produced from 1967-68, were among the best-looking pony cars of the late-60s. […]
“A Dodge Charger? A piece of sculpture? What the hell kind of individual artistic statement can that be when 50,000 people a year make the same statement? Besides, you’ve got to admit that an objet d’art created […]
“For the past three model years, the industry has been tossing trial balloons at the American car buyer in an effort to determine ‘how small is compact?’ or, in other terms, what sizes of automobiles […]
David Burrell of Retroautos has written one of the better overviews of the downsized 1962 Dodge and Plymouth, but he also displays some of the genre’s limitations. Unlike some other historical accounts, Burrell questioned the […]
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