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Mitsubishi
Data Dive
Why did Mitsubishi fail in the United States?
(EXPANDED FROM 11/3/2022) Mitsubishi’s U.S. sales have somewhat stabilized in recent years, but they are still well below seven other entry-level Asian brands. That’s quite a fall for a brand that in the year 2000 […]
Current Events
Will history repeat itself by punishing automakers for their big SUV binge?
It’s an old trick in the U.S. auto industry to blame consumers for bad corporate behavior. Automotive News (2022) recently lent a helping hand by playing the victim card to justify the lack of improvement […]
Letters to the Editor
Mitsubishi tanked in U.S. due to ‘epic’ mismanagement and lack of vision
George Denzinger recently wrote a lengthy — and quite nuanced — comment that I would like to highlight on the front page as a letter to the editor. His missive was in response to the […]
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