Why did Mitsubishi fail in the United States?
(EXPANDED FROM 2/9/2024) There was good news and bad news about Mitsubishi’s U.S. sales in 2024. The good news: Sales were up 25 percent, led by its Mirage economy cars. The bad news: This was […]
(EXPANDED FROM 2/9/2024) There was good news and bad news about Mitsubishi’s U.S. sales in 2024. The good news: Sales were up 25 percent, led by its Mirage economy cars. The bad news: This was […]
This year’s Seattle auto show should have been held during Halloween rather than the second week of November. That’s because the auto industry’s latest wares were a frightful bunch. On the inside they offered the […]
Sometimes harried automotive writers have to scratch the outer reaches of their creativity to come up with an engaging story angle. As a case in point, consider Matt Posky’s (2018) take on Nissan’s production of […]
A Ford executive recently toldĀ Automotive News that the Fusion sedan’s forthcoming discontinuance was the result of a “breathtaking” decline in the mid-sized sedan segment that has “accelerated over the past couple years” (Martinez, 2018). In […]
(EXPANDED ON 8/11/2022) I would rank David Halberstam’s The Reckoning as one of the top automotive histories of the last 50 years. The book was published in 1986 but still provides one of the most […]
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