Motor Trend lauded the 1964 Oldsmobile Vista-Cruiser and Buick Sports Wagon for being as roomy as a full-sized wagon even though they were based on General Motors’ mid-sized body. Indeed, cargo room was 6.4 cubic […]
(EXPANDED FROM 12/2/2022) Paul Niedermeyer (2014) has suggested that the 1966-67 Cutlass Supreme brought the “Great Brougham Epoch” to the mid-sized field. Oldsmobile’s top-end intermediate nameplate was one of the most iconic of an era […]
(EXPANDED FROM 6/18/2021) In selecting the 1966 Oldmobile Toronado as its Car of the Year, Motor Trend (2005) took out its pom-poms and gushed that “never in the 14-year history of this award has the […]
The other day Paul Niedermeyer (2024a) of Curbside Classic discussed the decline of premium-priced big cars in the late-1950s. One of the points of contention in the comment thread was the degree to which these […]
(EXPANDED FROM 5/31/2021) A few years ago I stumbled across the Hudson Motor Car Fan Club. Its Facebook page didn’t offer much historical analysis but did have some cool photographs. I was particularly taken by […]
(EXPANDED FROM 7/27/2022) The 1963-65 Buick Riviera was one of the more memorable designs of the 1960s. However, the car didn’t really look like a Buick. Nor did it sell very well — arguably due […]
(EXPANDED FROM 8/20/2021) One of my lingering questions from a Collectible Automobile story on the Mercury Park Lane was why it didn’t sell better in 1968 (Biel, 2021). This was arguably the first year that […]
(EXPANDED FROM 1/21/2022) The introduction of compacts for Pontiac, Oldsmobile and Buick represented a major change for these General Motors’ premium-priced brands. Did they help sales grow in a changing marketplace? Or did smaller cars […]
(UPDATED FROM 8/21/2020) Peter DeLorenzo (2018) has argued that brand management “is now the Number 1 priority in this business.” The reason is that a “democratization of technology and luxury” has leveled the playing field. […]
Our “Story Ideas Bank” sometimes morphs into debates about specific historical events. George Denzinger recently weighed in on the death of Oldsmobile. This is a thoughtful analysis so I am elevating it to the front page. […]
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