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Commentators explain how a fat Corvette stops space aliens
Some of the web’s most important writing is buried in auto blog comment sections. One of my all-time favorites is a soliloquy by Truth About Cars commentator Petezeiss (2014). In response to criticisms of the 2015 Corvette Z06’s weight gain, […]
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Declassified 1970s documents spark debate among auto historians
(UPDATED FROM 3/30/2023) Newly declassified intelligence documents show how a crash program by American automakers to switch to eggcrate grilles for their 1972-73 models thwarted a space alien invasion. The strategy worked so well that […]
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Ad Nauseam
What happened to Mercury’s 1967 ‘Man’s Car’ ad campaign
Mercury’s ad agency, Weiner, Cox & Baltz, thought that it had come up with a clever solution to a lingering problem: the brand’s cars were primarily bought by women. “Our data shows that women are […]