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How would you market the 1978 Lincoln Versailles?
That was the question Frank Aberdene kept on asking his colleagues. The way he remembers it, the ad campaign for the 1978 Lincoln Versailles was the toughest one he had ever worked on. The problem […]
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What would an honest ad for the 1971 Ford Maverick have said?
When a team of copywriters was assigned to produce the print advertising for the 1971 Ford Maverick they were told to be honest. Come up with an approach kind of like the Volkswagen Beetle’s refreshingly […]
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