“Because the wrap-around windshield has proven so popular Plymouth felt it necessary to incorporate this idea. Unfortunately, theirs just doesn’t look like a wrap-around from the outside. They’ve been extremely subtle about it — which […]
(EXPANDED FROM 10/8/2021) A late-1960s Ford promotional film offers a fascinating glimpse into the car and truck designs being worked on at the time. Perhaps more than intended, The Design Makers — Inside Ford Design, […]
Ate Up With Motor’s Aaron Severson (2023) stopped by Curbside Classic last week to post an epic series of comments about American Motors. The thing that most struck me about his 11 comments — which […]
(EXPANDED FROM 2/12/2021) One of the most interesting aspects of the 1960s was the cat-and-mouse game the Ford Motor Company played with General Motors. Ford quite rightly adopted a new approach after its disastrous expansion […]
A Popular Science road test ranked the 1971 Plymouth Valiant four-door sedan above two of its newest rivals — the Ford Maverick and AMC Hornet (Norbye and Dunne, 1971). That wasn’t a fluke — the […]
(EXPANDED FROM 12/17/2021) At least on paper, the VIP luxury series suggested that Plymouth was keeping up with the Chevrolet Caprice and Ford LTD in the late-60s. However, the car’s terrible sales suggest that something […]
While updating our 1971-78 Cadillac Eldorado story, I pulled down from my bookshelf The Complete History of General Motors: 1908-1986. This Consumer Guide book written by Richard M. Langworth and Jan P. Norbye (1986) threw […]
Our discussion about the Volkswagen Scirocco (go here) got me to thinking about my car design biases. Two of them heavily influence how I write about automotive history: My harshest criticisms have been leveled at […]
Jim Dunne predicted in the January 1977 issue of Popular Science that the compact platform used for the Plymouth Volare and Dodge Aspen would be stretched for the Chrysler Corporation’s next-generation big cars: “At least […]
David Burrell of Retroautos has written one of the better overviews of the downsized 1962 Dodge and Plymouth, but he also displays some of the genre’s limitations. Unlike some other historical accounts, Burrell questioned the […]
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