(EXPANDED FROM 9/16/2022) We should start with a more impertinent question: What should — and shouldn’t — the creators of the 1968-70 Dodge Charger get credit for? Yes, this was an iconic design, but it […]
(EXPANDED FROM 7/27/2022) The 1963-65 Buick Riviera was one of the more memorable designs of the 1960s. However, the car didn’t really look like a Buick. Nor did it sell very well — arguably due […]
Nineteen-seventy would be disastrous for the Pontiac GTO, but you’d never guess that from a Motor Trend article at the beginning of the model year. Indeed, Bill Sanders wrote that Pontiac’s muscle car may not […]
(EXPANDED FROM 1/21/2022) The introduction of compacts for Pontiac, Oldsmobile and Buick represented a major change for these General Motors’ premium-priced brands. Did they help sales grow in a changing marketplace? Or did smaller cars […]
(UPDATED FROM 8/21/2020) Peter DeLorenzo (2018) has argued that brand management “is now the Number 1 priority in this business.” The reason is that a “democratization of technology and luxury” has leveled the playing field. […]
Jim Dunne, Popular Science’s Detroit editor, made a number of predictions in the first half of 1972 that didn’t pan out. For example, in the January issue he stated that for 1973 both AMC and […]
LS stopped by to respond to our article, “1970 Pontiac Firebird: Time to go on a diet.” I don’t know what the author is talking about. The 1970 Firebirds were lauded as a groundbreaking design. […]
I get most of my automotive photographs at an annual car show sponsored by the LeMay Collections in Marymount. One of my favorite cars at this year’s event, which was held last Saturday, was a […]
(EXPANDED FROM 11/26/2021) The 1971-73 Ford Mustang has been criticized for growing too big and fat (e.g., Mueller, 2010). However, Ford didn’t act in isolation. All of the pony cars bloated out when they were […]
(EXPANDED FROM 7/16/2021) The Oldsmobile Cutlass tends to receive less attention than General Motors’ other three 1968-69 mid-sized cars. This is unfortunate because the Cutlass was arguably the cleanest of the bunch. Let’s go a step […]
Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved