“I didn’t like his aloof egotism. He’d sit in a meeting and open his briefcase and brush his hair, and he’d dress floozy, you know, and he called us the establishment. He was a queer […]
“The K-Car program proposed a common body and chassis for all the GM cars in the intermediate and compact car classes. On the Chevrolet lines alone this meant building the Chevelle, Camaro and Nova, which […]
In our discussion about market segmentation, DECG50 asked an insightful question: Would General Motors have been more disciplined if Alfred Sloan still headed the automaker in the 1960s? “From what I understand, Sloan viewed GM […]
(UPDATED FROM 10/9/2020) Did Ford deviate too much from the original Ford Mustang’s size before finally getting it right once again in 2005? That year was pivotal because it was the first time in a quarter […]
“I think this is a problem akin to ‘what’s the worst movie?’ Like, yes Plan 9 or Manos are both utterly incompetent pieces of filmmaking that fail at every level, but they were also independent releases […]
“(The AMC Javelin and AMX) were very handsome cars. They look great on the road. They were fine, and they still look today. They’ve held up very well. But I was in Pontiac at that […]
(UPDATED ON 10/14/22) The second-generation Chevrolet Corvair was one of the best cars General Motors has ever built. Its styling was exceptionally clean for the mid-60s, which were dominated by fussy gingerbread designs. Meanwhile, the […]
The failure of individual automakers is invariably grounded in an inability to maintain adequate economies of scale. However, debates about what is the ideal shape of the American auto industry are heavily informed by competing […]
Halo cars tend to quite popular — even wetness inducing — among auto enthusiasts. That’s because the mission of halo cars is mostly to generate a positive buzz about a brand rather than high sales. So […]
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