Once upon a time the Henry Ford museum sponsored an automotive design oral history project. Among the people interviewed was Roy D. Chapin Jr., who led American Motors from 1967-77. The Automobile in American Life […]
(EXPANDED FROM 3/19/2021) This story has received more reader pushback than almost any other single piece that I have published in Indie Auto. Even so, I think that it epitomizes what this blog is all […]
(EXPANDED FROM 3/24/2023) Our recent discussion about a smaller, more internationally-flavored Ford Mustang led me to expand on a previously-posted story about the 1968-70 AMX. American Motors was arguably in a better position than Ford […]
The January 1975 issue of Popular Mechanics offered a breathless peek at a new generation of smaller cars that would supposedly be “big on the inside but small outside.” Although the story included sketches of […]
Car and Driver under David E. Davis gave the royal treatment to American Motors’ head Roy D. Chapin Jr. A case in point was a story about the 1970 AMC Hornet, which treated Chapin’s marketing […]
The December 2023 issue of Collectible Automobile has a photo feature of a 1967 Rambler Rebel SST hardtop. As usual, the images are first rate and the accompanying text give a nuts-and-bolts overview of the […]
(EXPANDED FROM 9/9/2022) The 1975-80 AMC Pacer may have been a memorable car, but it was also a key factor in American Motors’ demise as an independent automaker. What’s particularly tragic is that the Pacer’s […]
Curbside Classic recently posted a 1977 Road & Track test of an AMC Gremlin with a new four-cylinder engine. This got me thinking about how American Motors’ purchase of a power plant from Volkswagen was […]
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